ITC augments its millet portfolio Launches Sunfeast Farmlite Super Millets Cookies


CHENNAI: In line with the core purpose of ‘Help India Eat Better’, ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. Millets are now seen by experts as foods of the future. They are not only climate smart crops but a large body of scientific research recognises millet as superfoods. Earlier this year, ITC launched a dedicated initiative ‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets.

The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with ITC Mission Millet initiative. Available in two variants – Multi Millet & Choco-chip Multi Millet, the millet cookies are made from a blend of millets, including ragi, jowar (sorghum) and contains no added maida. The cookies are a source of iron, protein and fibre. Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both the variants have perfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers. 

Commenting on the launch, Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Division said, "At ITC, we are committed to provide our consumers with nutritious and sustainable food choices. With Mission Millet, we have embarked on a journey to build a culture of millet consumption through an exciting range of ‘good for you’ product portfolio. The new millet cookies are an integral step towards that mission. With the goodness of millets and the unique flavours at the centre stage, we are sure that our consumers will enjoy this new range of biscuits. We believe that these millet cookies will not only satisfy the taste buds of our consumers but also have nutrients like protein and iron.”

ITC Foods already offers a range of millet-based products such as Aashirvaad multi-millet mix, Aashirvaad ragi flour, Aashirvaad gluten-free flour etc.  Going forward, ITC is looking to expand its millet-based product portfolio with a slew of tasty and nutritious offerings across many segments. 

Both variants of Sunfeast Farmlite Super Millets Cookies come in packs of 75g, and are priced at Rs. 50 per pack. They are available in retail stores across Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, Bangalore Kerala and ITCStore.in. The product will soon be available on e-commerce and quick commerce platforms as well.  

****

Popular posts from this blog

SUTA Brand New Artisanal Store Launched by Abi and Rashmi event done by Kavitha Pandian at Mylapore

Image
Suta’s latest store in Mylapore, Chennai, to open its doors in time for the festive season Mumbai-based artisanal brand , Suta, is further expanding its retail footprint with a beautiful new store on Dr Radhakrishnan Salai, in the picturesque Mylapore neighbourhood.  Spread over an area of 1,575 sq. ft., the store has been thoughtfully designed to offer the quintessential Suta shopping experience for Chennai connoisseurs. The store’s location in Mylapore has been carefully chosen considering its religious significance and rich cultural heritage, as well as its vibrant music and arts scene. Known for its role in preserving Chennai's traditional South Indian culture, Mylapore is a place where history comes to life and tradition rubs shoulders with modernity. This amalgamation is the perfect backdrop for Suta, known for preserving heirloom artisanal weaves and infusing them with a contemporary twist. Within the store, each space has been thoughtfully designed to offer shoppers an inti...
Read more

Over 35 Colleges Unite for a Vibrant Cultural Celebration: Sardar Euphoria 2K23 Hosted by A.M. Jain College

Image
Chennai, 08th Oct 2023:  A.M. Jain College in Meenambakkam, Chennai proudly hosted their Annual Inter-Collegiate cultural fest, Sardar Euphoria 2K23  on October 06th and 07th, 2023. The two day inter-collegiate cultural event witnessed active participation from over 35 prominent colleges across Chennai engaging in 16+ diverse on-stage and off-stage activities including dance, music, fashion walk, photography and more.  The highly sought-after overall trophy was clinched by Madras Christian College. The campus buzzed with excitement as events unfolded across various venues, fostering an atmosphere of artistic enthusiasm and unity among participants.  Sardar Euphoria 2K23 also attracted a galaxy of celebrities who graced the occasion as judges and chief guests. The star-studded lineup included actors Arjun Das, Mirna Menon, Robo Shankar, Soundara Raja, and singer Shalini Singh, added glamour and charisma to this cultural extravaganza. Udhan Kumar Chordia, Secretary of ...
Read more

Cultural festival 'Kalaisangamam' celebrated at A. M. Jain College

Image
Chennai; Agurchand Manmull Jain College in Meenambakkam, Chennai celebrated their intra college cultural festival, Kalaisangamam on 11th of March.  Many students from various departments participated in the cultural fest which included music, dance and variety. College Secretary, Mr. Udhan Kumar Chordia with the committee member Mr. Panna Lal Chordia, Mr. Bhavnesh Deora, College Principal Dr. M. Venkataramanan and Dean Dr. M.M Ramya were the chief guest of the event.  Around 5,000 people including students and staff attended the cultural fest. Students of the BBA department bagged the overall championship of the event. ****
Read more