Celebrating the vehemence of the Tamil language, Coke Studio Tamil drops its latest euphonic track ‘Tamizhi’

 

After the overwhelming success of Sagavaasi gaining over 21 million views within 2 weeks and Vendum the second song of the season crossing over 12 million views, Coke Studio Tamil released its 3rd song from Season 1 – ‘Tamizhi’ which is a beautiful dedication to the Tamil language. The song features music rapper/producer OfRo and musician Pushpavanam Kuppusamy in a novel avatar. The duo mirrors the soul of Tamil through an amalgamation of folk and hip-hop powered by a medley of traditional instruments like Kanjira, seamlessly paired with trumpet and Spanish handheld percussive instruments. 

Coke Studio recently launched Coke Studio Tamil Season 1, the platform brings together over 25 + celebrated and talented artists from across the state to create eight memorable tracks. The songs are bolstered by seasoned sounds of musical instruments that are symbolic of culture and tradition.

The latest song Tamizhi admires the eternal beauty of the Tamil language and talks about how it is an elixir full of pearly wisdom for the children of the land. The track is a proud declaration of what it truly means to be Tamil and the pure relationship that people share with the language.

In tandem with Coke Studio Tamil’s endeavour to celebrate authenticity and inclusivity, Credited for reviving the Naatupura Paatu a Tamil folk art, Pushpavanam Kuppusamy plays a pivotal role in bringing the magic of tamil folk music that resonates the imagery of Tamil language and culture brilliantly woven together by the rap lyrics by Rohit Abraham popularly known as OfRo.

Arnab Roy, Vice President, Marketing Coca-Cola - India and Southwest Asia said, “Over the last decade, Coke Studio has been one of the most successful music properties globally with active presence in Pakistan, Philippines, South Africa, Egypt, Bangladesh and many more countries. The launch of Coke Studio Tamil is a respect to one of the world’s oldest living language and to a culture that is unmatched globally with its history and richness. The Coke Studio Tamil platform will enable us to celebrate the glorious diversity of Tamil music with the 80 Million Tamil speaking people worldwide and also continue to spread the tunes of Tamil music to a large international audience.” 

****

Popular posts from this blog

SUTA Brand New Artisanal Store Launched by Abi and Rashmi event done by Kavitha Pandian at Mylapore

Image
Suta’s latest store in Mylapore, Chennai, to open its doors in time for the festive season Mumbai-based artisanal brand , Suta, is further expanding its retail footprint with a beautiful new store on Dr Radhakrishnan Salai, in the picturesque Mylapore neighbourhood.  Spread over an area of 1,575 sq. ft., the store has been thoughtfully designed to offer the quintessential Suta shopping experience for Chennai connoisseurs. The store’s location in Mylapore has been carefully chosen considering its religious significance and rich cultural heritage, as well as its vibrant music and arts scene. Known for its role in preserving Chennai's traditional South Indian culture, Mylapore is a place where history comes to life and tradition rubs shoulders with modernity. This amalgamation is the perfect backdrop for Suta, known for preserving heirloom artisanal weaves and infusing them with a contemporary twist. Within the store, each space has been thoughtfully designed to offer shoppers an inti...
Read more

Over 35 Colleges Unite for a Vibrant Cultural Celebration: Sardar Euphoria 2K23 Hosted by A.M. Jain College

Image
Chennai, 08th Oct 2023:  A.M. Jain College in Meenambakkam, Chennai proudly hosted their Annual Inter-Collegiate cultural fest, Sardar Euphoria 2K23  on October 06th and 07th, 2023. The two day inter-collegiate cultural event witnessed active participation from over 35 prominent colleges across Chennai engaging in 16+ diverse on-stage and off-stage activities including dance, music, fashion walk, photography and more.  The highly sought-after overall trophy was clinched by Madras Christian College. The campus buzzed with excitement as events unfolded across various venues, fostering an atmosphere of artistic enthusiasm and unity among participants.  Sardar Euphoria 2K23 also attracted a galaxy of celebrities who graced the occasion as judges and chief guests. The star-studded lineup included actors Arjun Das, Mirna Menon, Robo Shankar, Soundara Raja, and singer Shalini Singh, added glamour and charisma to this cultural extravaganza. Udhan Kumar Chordia, Secretary of ...
Read more

Cultural festival 'Kalaisangamam' celebrated at A. M. Jain College

Image
Chennai; Agurchand Manmull Jain College in Meenambakkam, Chennai celebrated their intra college cultural festival, Kalaisangamam on 11th of March.  Many students from various departments participated in the cultural fest which included music, dance and variety. College Secretary, Mr. Udhan Kumar Chordia with the committee member Mr. Panna Lal Chordia, Mr. Bhavnesh Deora, College Principal Dr. M. Venkataramanan and Dean Dr. M.M Ramya were the chief guest of the event.  Around 5,000 people including students and staff attended the cultural fest. Students of the BBA department bagged the overall championship of the event. ****
Read more